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By eBabyZoom • October 2026 • 6 min read
It's 6:45pm. Dinner is half-cooked, your toddler is melting down, and the tablet is right there. If you've reached for it, you're in very large company, and no one at eBabyZoom is judging. But the 2026 evidence is clearer than it has ever been, so here is what it says and how to cope in a real Singapore home.
Short answer: as close to zero as you can manage. In July 2026, a systematic review by researchers from four UK universities (Leeds, Leeds Trinity, Aston and Loughborough) concluded that children under two should not receive intentional, regular screen time. The review linked early screen use to less bonding with caregivers, fewer chances to play with other children, possible limits on language development and overstimulation.
Closer to home, Singapore's Integrated 24-Hour Activity Guidelines (launched by KKH and partners) say the same for the youngest group.
Best for: parents who want one clear rule. No screens before 18 months, then under an hour, with you beside them.
Because the reasons are practical, not moral. Small HDB flats mean there is nowhere to put a child while you cook. Many households rely on grandparents or helpers who may use videos to keep a baby calm. And the afternoon heat and thunderstorms keep many families indoors. The UK review itself names parental workload as a major driver, and says responsibility should not sit on parents alone.
A TV that is always on in the living room still competes with your voice. Babies learn language from back-and-forth, and a screen can't respond to a baby's babble the way you can. Turning it off during meals and playtime is the cheapest change you can make.
Here is the honest comparison. A video holds attention for a few minutes and then needs replacing. Open-ended toys keep a baby busy in a different way: they invite repeating, mouthing, stacking and dropping, which is how babies build hand control and cause-and-effect thinking.
Browse our hands-on picks in the Montessori Learning collection at ebabyzoom.com/collections/learn-have-fun and the Play & Discover range at ebabyzoom.com/collections/toys.
You don't need a perfect schedule, just a few anchors:
When you truly need a screen (a long flight, a medical appointment), treat it as a tool, not a failure. Choose slow, calm content and sit with your child if you can. The goal is a trend, not a perfect record.
Start small. Pick one hands-on toy for your baby's current stage and put it where screens used to be. Explore the Montessori Learning collection at ebabyzoom.com/collections/learn-have-fun to find age-matched options, or see our Smart Baby Tech picks at ebabyzoom.com/collections/smart-baby-tech for tools that support you without becoming the entertainment.
Singapore's 24-hour activity guidelines recommend no screen time for babies under 12 months, including background TV.
Interactive video calls where someone responds to your baby are generally viewed differently from passive viewing. Keep them short and sit with your baby. Check current advice from your paediatrician.
The Singapore guidelines suggest less than one hour a day from 18 months, ideally watched together with a parent.
Yes, they count as screen time. The 2026 UK review specifically questioned content marketed as suitable for babies, so treat 'educational' labels with caution.
Cut back gradually: remove background TV first, add hands-on play at the same times of day, and keep a predictable routine. Speak to your GP or paediatrician if you're worried about development.
Coming next week: Best baby monitors in 2026 - and which features are actually worth paying for.
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